B-Life
Commissioned by Jiuston Studio, this motion graphics project involved the design and animation of a series of branded plates developed for B Life’s didactic tools launch. Each piece was crafted to communicate the company’s core values and dedication — translating a sensitive, complex mission into clear and emotionally resonant motion. The animations were conceived to perform across presentations and live events, supporting B Life’s narrative with visual clarity and purpose
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B Life is a laboratory specialized in the production and import of ketogenic products for children with congenital diseases, epilepsy, and related conditions. Their work sits at the intersection of medical science and family care — combining clinical precision with a deeply human mission. progress, and collaboration as drivers of transformation. Here, learning is a continuous process, in constant evolution.
Motion with purpose
The project spans two separate pieces, each developed for a different event and product line. The color shift — from violet to orange — is not purely aesthetic: it reflects the distinction between two distinct B Life ranges, giving each its own visual identity while maintaining a unified motion language across the system.
